By placing the consumer at the heart of their innovation project, food manufacturers can develop products or services that best meet their needs and thus optimize their chances of success on the market.
Codesign is a collaborative work methodology with a user-centered approach. It relies on the collective intelligence brought by different links of the value chain and allows to identify the high added value elements of a product or a service for the final consumer.
Objectives
The Codesign Aliment project aims to develop a culture of collaborative innovation in companies in the food industry to accelerate the marketing and commercial success of their new product offerings.
