About Pro Life
Founded in 2017, M&M Pro Life is a start-up consisting of two healthcare specialists. The company’s mission is to help fellow human beings by improving the well-being of senior citizens who are faced with the inevitability of ageing. They are currently in the launch phase of a triple action drink that fortifies, hydrates and regulates intestinal transit.
M&M Pro Life wanted to give priority to distribution channels and purchasing criteria for a drink aimed at preventing age-related health problems, refine its Prolife3 concept by challenging it among its target group, but also test the effectiveness of their advertising materials.
- Market research study on a representative sample of its target group
- Analysis of distribution channels: competing range, assessment of the concept with pharmacy managers, etc.
- Implementation of marketing plan based on the results
- Networking and monitoring of the different stages of this plan
“For a start-up, the advice and support of Wagralim’s marketing department is invaluable help because, beyond the quality of the market analysis, they have developed a precise action plan and continue to support us in implementing it.”
M&M Pro Life SRL
Marco Lombardi & Michël Liénard