{"id":11211,"date":"2020-02-12T09:08:09","date_gmt":"2020-02-12T08:08:09","guid":{"rendered":"https:\/\/www.wagralim.be\/dt_testimonials\/mm-pro-life\/"},"modified":"2020-02-26T11:12:35","modified_gmt":"2020-02-26T10:12:35","slug":"mm-pro-life","status":"publish","type":"dt_testimonials","link":"https:\/\/www.wagralim.be\/en\/dt_testimonials\/mm-pro-life\/","title":{"rendered":"Marco Lombardi"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>About Pro Life <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Founded in 2017, M&amp;M Pro Life is a start-up consisting of two healthcare specialists. The company&#8217;s mission is to help fellow human beings by improving the well-being of senior citizens who are faced with the inevitability of ageing. They are currently in the launch phase of a triple action drink that fortifies, hydrates and regulates intestinal transit.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Problem <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">M&amp;M Pro Life wanted to give priority to distribution channels and purchasing criteria for a drink aimed at preventing age-related health problems, refine its Prolife3 concept by challenging it among its target group, but also test the effectiveness of their advertising materials.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Methodology<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s3\">Market research study on a representative sample of its target group <\/span><\/li>\n<li class=\"li3\"><span class=\"s3\">Analysis of distribution channels:<span class=\"Apple-converted-space\">\u00a0 <\/span>competing range, assessment of the concept with pharmacy managers, etc. <\/span><\/li>\n<li class=\"li3\"><span class=\"s3\">Implementation of marketing plan based on the results <\/span><\/li>\n<li class=\"li3\"><span class=\"s3\">Networking and monitoring of the different stages of this plan <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Testimonial <\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">&#8220;For a start-up, the advice and support of Wagralim&#8217;s marketing department is invaluable help because, beyond the quality of the market analysis, they have developed a precise action plan and continue to support us in implementing it.&#8221;<\/span><\/p>\n<p><strong>M&amp;M Pro Life SRL<\/strong><\/p>\n<p>Marco Lombardi &amp; Mich\u00ebl Li\u00e9nard<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a start-up, the advice and support of Wagralim&#8217;s marketing department is invaluable help because, beyond the quality of the market analysis, they have developed a precise action plan and continue to support us in implementing it.<\/p>\n","protected":false},"featured_media":10418,"template":"","dt_testimonials_category":[430],"class_list":["post-11211","dt_testimonials","type-dt_testimonials","status-publish","has-post-thumbnail","hentry","dt_testimonials_category-marketing-en","dt_testimonials_category-430","description-off"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/dt_testimonials\/11211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/dt_testimonials"}],"about":[{"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/types\/dt_testimonials"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/media\/10418"}],"wp:attachment":[{"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/media?parent=11211"}],"wp:term":[{"taxonomy":"dt_testimonials_category","embeddable":true,"href":"https:\/\/www.wagralim.be\/en\/wp-json\/wp\/v2\/dt_testimonials_category?post=11211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}